The idea to set up a small British menswear brand began a long time ago when Dancys’ “creative director” (we like to use these big names!) was studying menswear design at university. There was much less colour on the menswear scene then, so it didn’t take much for the brand leading the way with colour to make an impact – Burberry Prorsum that is at the beginning of Christopher Baileys reign. It was all bright blazers, stripey ties and fluorescent macs; completely different to everything else and a big source of inspiration. A lifelong love of colour within menswear began and a lot of colourful menswear projects followed!

After-uni internships, failed attempts to get a design job (portfolio too editorial and not commercial enough!), a splash at Alternative Fashion Week and a few years in a non-design job followed until it was finally decided that enough procrastinating had gone on and Dancys should be finally set up instead of just being thought about and talked about.

So here we are.

It’s been a long process; the name and website were registered years ago in the fear of someone else using it but getting an actual business off the ground has been a slow burner. So much more to consider and think about than we realised but we are almost there and its all been worth it. Colour and print is obviously the basis of our design ethos and ties, bow ties and pocket squares is just the starting point; we are longing to do shirts, trousers, tailored shorts and suits, you’ll just have to be patient on those ones…