You probably know these 3 brands already but if you don’t you should, they are all very different and intriguing and all have some great items to offer for your spring wardrobe.

Far Afield

Also known as Afield, Far Afield was set up in 2014 by two brothers who both have a background in menswear design. Their travel inspired brand has a fresh and contemporary feel and a there is a big variety of products and styles to choose from. Their focus is on ‘classic craftsmanship’ and this does shine through, there is a real focus on outerwear and those durable, versatile looks with lots of denim, linen and brushed cotton. They use a lot of lighter weight fabrics and their designs are clean and mainly understated.

We love the travel element of this brand for you really can see pockets of different sights and sounds sprinkled across their collection from tropical havana patterns to bold geometric prints to tonal Norwegian themed design. There’s some block stripe t-shirts, chambray stripes and cool accessories in the mix too, not to mention a complimentary colour palette throughout. This British brand has come a long way- now being stocked all over the world but a lot of their designs (and their bespoke shirting service) hold an innate British-ness too.


Created in 2011 this popular streetwear brand from Denmark is another well travelled business whose inspiration comes from travelling to many different countries and cities. Their main focus is on fabric development and the small details of the design process which they believe adds to their high quality and individuality.

There is a strong urban and european vibe throughout this brand and it has some darker colours and an edgier style than Afield with some distressed denim, casual sweats and thin textured knits. If you look online at their S/S 18 lookbook you get to understand better the moody minimalist style they convey yet many pieces in their collection are fun and colourful too. It also has some incredible bright and unusual prints from birds to abstract to floral which are really great to find in the menswear market this spring. We can see how Anerkjendt works well in small retailers as it is easy to curate wearable looks from their collection and most pieces would translate from season to season as would the Afield range.

Fortune Goods

This third brand originates from Austin in the USA and all the products are made there but the materials are sourced from small mills in Japan and the UK as well (nice to see a nod to British manufacturing in one of their recent blog posts). The premise of this brand is authenticity and detail. There is certainly something very original about it as it’s just not like any other brand around and it has managed to create collections that carry a feel of rural landscapes, dust, dirt, clothes that are lived and worked in. There’s a selection of outerwear shirts, dungarees, paint splattered blazers and loose fit trousers. Comfort is key. There’s something old fashioned and modern combined too which is rather clever.

One of their ranges called ‘washed ashore’ features stripes and linens and is apparently inspired by Japanese workwear and the US navy in the 1940s, it also conjures a vibe of prisoners, manual labourers, olden times and days gone by. Some of their pieces evoke looks from history and films. We loved their 70s inspired t-shirts and heavy corduroy shirts and shackets, you could imagine a 70s guy with shaggy hair wearing that look head to toe with cowboy boots!