Now we’re fully in summer swing and the weather is playing along for once (it’s actually really hot!!) we can’t avoid the assortment of summer styles available to us any longer, but with so many exciting looks around which are the key ones to adhere to.. well we can help you there.
Firstly we are back in the 1980s and 90s as far as trends go ok, so start thinking about David Hasselhoff in Knight Rider or Ted Danson in Cheers, once you’re in that mind set it will become much clearer! With the 80s vibe there is an influx of boxy suits, light wash jeans, oversized jackets, double denim and dad vibes. On the other side of this trend is a throwback to 1990s sports streetwear making itself heard in joggers and trousers with obvious and contrasting side stripes and poppers (not a far cry from the joggers we actually wore in the 90s). This time they have more variety and are an extension of the relaxed, sporty trend known as ‘Athleisure’. Shop the style at H&M, Mango and Urban Outfitters. Pair with a plain t-shirt and cool classics to boss this look.
Following on from side stripes on trousers is a big emphasis on stripes in general, no not the generic horizontal ‘Breton’ stripe, that’s gone out with the recycling and has been replaced with the oh so stylish vertical varsity style stripe. You will see this everywhere on everything, especially shirts, suits and trousers but we advise you stick to one piece per look so as not to over-kill the stripes. Think of Chandlers wardrobe in the early seasons of Friends to get that varsity shirt just right. Reiss, River Island and M&S have some great items available in this trend right now.
For a splash of colour and pattern look no further than the tropical prints hitting the high street, there’s some excellent choices in Zara, All Saints and especially Next who have designed some incredible floral and tropical prints this season. This trend originated in Paris with the colourful Louis Vuitton show and has now developed into a simpler colour palette with prints that are paired back not garish and sit perfectly with summer suits or casual slacks.
Colour wise there’s two big things going on- white and pink. The white trend is really prominent in the shows but may be less transferable to day-to-day life as an all encompassing look! In which case try white jeans and t-shirt with a contrasting colour blazer, navy for example looks great with white. The soft blush pink we’re seeing everywhere known as ‘millennial pink’ is here to stay, it’s a very popular colour for lightweight jackets, chinos and shorts at the moment so you can’t go wrong.
Another key thing this season which will continue from Summer into Autumn/Winter is tonal dressing. Not head to toe the same colour dressing but instead mixing complimentary tones to create an overall subtle look. This is effectively a new version of ‘all black’ and works for day or evening, smart or casual and is particularly effective with blues or greys as shown by Dunhill and Selected Homme. Perfect for travelling light on your summer holidays!