The idea to set up a small British menswear brand began a long time ago when Dancys “creative director” (we like to use these big names!) was studying menswear design at university. There was much less colour on the menswear scene then so it didn’t take much for the brand leading the way with colour to make an impact.
From the beginning we knew we wanted to keep an authentic Britishness to both our design and manufacture. Not only because our ties, bow ties and pocket squares are traditionally associated with gentlemen and being dapper and is therefore very ‘British’, but also because we felt it was important as a new company to support British industries and that it was something our customer would value and appreciate (as we do!).